EAN13: 9782100824243
Éditeur: Dunod
Date de publication: 18 septembre 2024
Collection: Livres en Or
Nombre de pages: 648
Dimensions: 24 x 19,3 x 2,6 cm
Poids: 1224 g
Langue: eng

Strategor - English Version, All You Need To Know About Strategy, From Start-Ups To Multinationals

Laurence Lehmann-Ortega, Rodolphe Durand, Pierre Dussauge, João Albino-Pimentel

Dunod

Prix public : 51,00 €

A comprehensive source on firm strategy, including business strategy, corporate strategy, and strategic management Building on 35 years of experience and nine French editions, STRATEGOR is more than a toolbox. It systematically links theory, research, and strategy practice, providing a comprehensive view of all aspects of firm strategy. STRATEGOR describes and analyzes the theories underpinning strategic thinking. Understanding these theories is essential for effectively and creatively formulating and implementing successful strategies. To better connect theory and practice, the book includes real-life examples and cases from various industries worldwide. STRATEGOR also addresses current changes in the business landscape, such as digital transformation, AI, globalization and deglobalization, sustainability and CSR. STRATEGOR'S +:CURRENT CONTENT: it incorporates major technological and societal changes that impact companies and their strategies.PRACTICAL ILLUSTRATIONS: it includes 50 real-life case studies and hundreds of examples that illustrate the concepts discussed.SUPPLEMENTARY MATERIAL: it provides detailed analyses of the case studies, available on dunod.com. STRATEGOR is the perfect strategy textbook for undergraduate, master and MBA students, participants.

Strategor - English Version, All You Need To Know About Strategy, From Start-Ups To Multinationals

Laurence Lehmann-Ortega, Rodolphe Durand, Pierre Dussauge, João Albino-Pimentel

Dunod

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