1. Management, Gestion et Économie d'entreprise
  2. Marketing

EAN13
9782326001916
Éditeur
Pearson Education
Date de publication
6 juillet 2018
Collection
Management en action
Nombre de pages
188
Dimensions
24 x 17 x 0,9 cm
Poids
339 g
Langue
fre

The New Digital Horizons, What Are The Digital Revolution Trends?

Jean-Michel Huet, Adeline Simon

Pearson Education

Prix public : 23,00 €

Digital is at the forefront of current changes in businesses... • platform economy, • "uberisation", • new financial models, • boom of connected objects, • changing uses across various terminals, • user experience, • impact on training and education, • links between digital and governance. These are all major issues that managers, executives and entrepreneurs are facing nowadays. Each one of them is discussed clearly and precisely throughout the different chapters of this book. Illustrated by practical exercises and examples, this book is intended for students as well as practitioners who are eager to understand the digital challenges their organizations are facing.
Trouver ou

Offres