1. Sciences économiques
  2. Économie théorique et expérimentale

EAN13
9782343194189
Éditeur
L'Harmattan
Date de publication
10 janvier 2020
Collection
MARCHE & ORGANI
Nombre de pages
264
Dimensions
24 x 15,5 x 1,4 cm
Poids
416 g
Langue
eng

Rethinking Luxury Business

Xxx

L'Harmattan

Prix public : 29,50 €

Despite being one of the most traditional industries, the luxury sector is highly dynamic and rapidly changing influenced by new ideas, aspects, fields, technologies and generations. One of such influences is the prevalence of digital technology and social media. It challenges a number of major premises of luxury brands, including exclusivity, status, authenticity and sensory experience. This special issue of Market and Organizations explores luxury consumption and production in a digital and experiential era. Authors take a multidisciplinary and holistic perspective to explore the role of digital customer experience in rethinking the luxury industry in the future. The objective is to advance knowledge on luxury in marketing and economy by bringing together international scholars (research in French and English) from different disciplines and practitioners working in the field of luxury.
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