1. Management, Gestion et Économie d'entreprise
  2. Marketing

EAN13
9782362331725
Éditeur
Lexitis
Date de publication
12 décembre 2016
Collection
LEXITIS
Nombre de pages
160
Dimensions
22 x 17 x 1,1 cm
Poids
290 g
Langue
eng

The Socialkind Approach: Turn Your Business Into A Relational Brand

Delphine Lang

Lexitis

Prix public : 26,00 €

How to become a valuable partner in the lives of your connected customers... Given the ever-increasing use of social media, companies have more means than ever to build privileged relationships with their customers. However, these days, the common approach is more about online presence to speak about oneself than engagement to act in the interest of all. Faced with consumers who expect much more than just fine words, this approach is today obsolete. With millions of individuals around the world connecting every day, it is in companies' best interests to use social media "differently", more effectively and more creatively. This is essential if they want to avoid missing out on the innumerable riches, as yet unexplored and untapped, that social media has to offer. This book redefines the codes of social media marketing and provides the full equipment to benefit both from an understanding of the need for change and from a sophisticated and detailed knowledge of the strategic approach to adopt.
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