1. Management, Gestion et Économie d'entreprise
  2. Management

EAN13
9782386301124
Éditeur
EMS Geodif
Date de publication
30 juillet 2024
Collection
BUSINESS SCIENC
Nombre de pages
216
Dimensions
22 x 13,9 x 1,2 cm
Poids
278 g
Langue
eng

The Innovation Process, How Knowledge Is Generated

Stefan Lettig

EMS Geodif

Prix public : 20,00 €

<p style="margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif" class="MsoNormal"><span>The book offers insights and strategies to help companies and managers generate and manage knowledge, enabling the successful implementation of innovations and digitalization projects. It outlines the customer and employee engagement activities necessary to transform information into actionable knowledge.</span></p><p style="margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif" class="MsoNormal"><span>By addressing the pragmatic applicability of the innovation process for fostering a growth mindset and customer centricity, the book emphasizes that information becomes knowledge only when sorted and given context and made usable by the company.</span></p><span style="font-size: 12pt; font-family: Aptos, sans-serif">Developed using case studies and interviews from the financial services, life sciences, and technology industries, the book introduces a pragmatic innovation process and knowledge generation framework. It presents seven practical guidelines to support managers in achieving their innovation goals.</span><span style="font-size: medium"></span>
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