1. Management, Gestion et Économie d'entreprise
  2. Marketing

EAN13
9782511042236
Éditeur
BUSI BOOK SUM
Date de publication
16 septembre 2016
Collection
BUSINESS BOOK S
Nombre de pages
38
Dimensions
18 x 12 x 0,3 cm
Poids
49 g
Langue
eng

Summary: Word Of Mouth Marketing, Review And Analysis Of Sernovitz's Book

Businessnews Publishing

BUSI BOOK SUM

Prix public : 9,99 €

The must-read summary of Andy Sernovitz's book: "Word of Mouth Marketing: How Smart Companies Get People Talking".This complete summary of the ideas from Andy Sernovitz's book "Word of Mouth Marketing" shows how this type of marketing isn't really about the marketers, or even marketing itself. It's all about creating happy customers and making them your best advertisers. In his book, the author explains the characteristics that make word of mouth marketing great for your business and why you should focus on the happiness of your customers in order to drive sales.Added-value of this summary:• Save time• Understand key concepts• Expand your knowledgeTo learn more, read "Word of Mouth Marketing" and discover why your customers are the real driving force behind your marketing.
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