1. Management, Gestion et Économie d'entreprise
  2. Recherche et développement (R&D)

EAN13
9782511042434
Éditeur
BUSI BOOK SUM
Date de publication
14 septembre 2016
Collection
BUSINESS BOOK S
Nombre de pages
44
Dimensions
18 x 12 x 0,3 cm
Poids
55 g
Langue
eng

Summary: Tuned In, Review And Analysis Of Stull, Meyers And Meerman Scott's Book

Businessnews Publishing

BUSI BOOK SUM

Prix public : 9,99 €

The must-read summary of Craig Stull, Phil Meyers and David Meerman Scott's book: "Tuned In: Uncover the Extraordinary Opportunities that Lead to Business Breakthroughs".This complete summary of the ideas from Craig Stull, Phil Meyers and David Meerman Scott's book "Tuned In" shows that there's no use developing new products in isolation and hoping they will sell. A better idea is to find overlooked marketplace problems which already exist. Solve those problems for people and you'll have no issue finding willing customers who won't need to be coerced into buying. Real success in the marketplace is not based on creativity or even on clever marketing. Instead, you need to develop products that resonate with people. In their book, the authors explain the six-step "Tuned In Process" that you can use to get tuned in and develop the products that customers really want.Added-value of this summary:• Save time• Understand key concepts• Expand your knowledgeTo learn more, read "Tuned In" and discover why you should get tuned in to your business and develop products that solve real problems.
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