1. Management, Gestion et Économie d'entreprise
  2. Marketing

EAN13
9782511043684
Éditeur
BUSI BOOK SUM
Date de publication
9 septembre 2016
Collection
BUSINESS BOOK S
Nombre de pages
44
Dimensions
18 x 12 x 0,3 cm
Poids
55 g
Langue
eng

Summary: A New Brand World, Review And Analysis Of Bedbury's Book

Businessnews Publishing

BUSI BOOK SUM

Prix public : 9,99 €

The must-read summary of Scott Bedbury's book: "A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century".This complete summary of the ideas from Scott Bedbury's book " A New Brand World" shows that a strong set of brand values can be a company's most important asset. In their book, the authors outline eight principles for creating a solid 21st century brand, giving useful and well-known industry examples to highlight the main points. An impressive amount of information has been condensed into this neat and digestible format, making it a great guide for anyone looking to build a memorable brand for the 21st century, whether you are building on existing foundations or starting entirely from scratch.Added-value of this summary: • Save time• Understand key concepts • Increase your business knowledge To learn more, read "A New Brand World" and find out how to create a solid 21st century brand based on values.
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