1. Management, Gestion et Économie d'entreprise
  2. Stratégie

EAN13
9782511044100
Éditeur
BUSI BOOK SUM
Date de publication
14 septembre 2016
Collection
BUSINESS BOOK S
Nombre de pages
42
Dimensions
18 x 12 x 0,3 cm
Poids
53 g
Langue
eng

Summary: Leap, Review And Analysis Of Schmetterer's Book

Businessnews Publishing

BUSI BOOK SUM

Prix public : 9,99 €

The must-read summary of Bob Schmetterer's book: "Leap: A Revolution in Creative Business Strategy".This complete summary of the ideas from Bob Schmetterer's book "Leap" explains the author's compelling revolutionary idea: instead of hiring an ad agency for your product, use the agency at the beginning of the process to develop a big Creative Business Idea (CBI) around which the company's strategy will be based. The very best CBIs don't simply communicate what a brand stands for, but define it. This summary includes concrete examples to illustrate the benefits of using the author's strategy and how you can implement it.Added-value of this summary:• Save time• Understand key concepts• Expand your business knowledgeTo learn more, read "Leap" and discover the key to coming up with business ideas that define your brand and speak for themselves.
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