1. Management, Gestion et Économie d'entreprise
  2. Stratégie

EAN13
9782511044360
Éditeur
BUSI BOOK SUM
Date de publication
16 septembre 2016
Collection
BUSINESS BOOK S
Nombre de pages
38
Dimensions
18 x 12 x 0,3 cm
Poids
49 g
Langue
eng

Summary: The End Of Competitive Advantage, Review And Analysis Of Gunther And Mcgrath's Book

Businessnews Publishing

BUSI BOOK SUM

Prix public : 9,99 €

The must-read summary of Rita Gunther McGrath's book: "The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business".This complete summary of the ideas from Rita Gunther McGrath's book "The End of Competitive Advantage" shows that maintaining a competitive advantage in today's dynamic and ever-changing marketplace is no longer the best business strategy. The author explains that companies must find a way to build and exploit successive transient advantages and become more customer-centric and less industry-bound, in order to give the business the best chance of success.Added-value of this summary:• Save time• Understand the key concepts• Expand your business knowledgeTo learn more, read "The End of Competitive Advantage" and discover the key to maintaining a competitive advantage in today's marketplace.
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