1. Management, Gestion et Économie d'entreprise
  2. Stratégie

EAN13
9782511047255
Éditeur
BUSI BOOK SUM
Date de publication
14 septembre 2016
Collection
BUSINESS BOOK S
Nombre de pages
42
Dimensions
18 x 12 x 0,3 cm
Poids
53 g
Langue
eng

Summary: The Art Of Woo, Review And Analysis Of Shell And Moussa's Book

Businessnews Publishing

BUSI BOOK SUM

Prix public : 9,99 €

The must-read summary of G. Richard Shell and Mario Moussa's book: "The Art of Woo: Using Strategic Persuasion to Sell Your Ideas".This complete summary of the ideas from G. Richard Shell and Mario Moussa's book "The Art of Woo" shows that selling ideas involves a different strategy to selling objects: you must use "relationship-based persuasion" which isn't based on coercion or hard-selling, but agreement. You not only want to sell your idea, but you want to carry on selling it, and sell future ones to a receptive audience. In their book, the authors explain their four-step process to achieving this that you can follow in your own business. This summary is a must-read for both established businesses and new entrepreneurs.Added-value of this summary:• Save time• Understand key concepts• Expand your knowledgeTo learn more, read "The Art of Woo" and discover the key to selling to customers who come back again and again.
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