1. Management, Gestion et Économie d'entreprise
  2. Création d'entreprise

EAN13
9782511048283
Éditeur
BUSI BOOK SUM
Date de publication
9 septembre 2016
Collection
BUSINESS BOOK S
Nombre de pages
46
Dimensions
18 x 12 x 0,3 cm
Poids
57 g
Langue
eng

Summary: Ben & Jerry's: The Inside Scoop, Review And Analysis Of Lager's Book

Businessnews Publishing

BUSI BOOK SUM

Prix public : 9,99 €

The must-read summary of Fred "Chico" Lager's book: "Ben & Jerry's: The Inside Scoop, How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor". This complete summary of the ideas from Fred "Chico" Lager's book "Ben & Jerry's: The Inside Scoop" tells the story of Fred "Chico" Lager's experiences in creating this brilliant business. Indeed, in less than 15 years, Ben & Jerry's grew from an ice cream parlour in an abandoned gas station in Burlington, Vermont, to a publicly traded corporation with annual sales of over $100 million. But what characterises Ben & Jerry's is that this company made it to the top while remaining one of the most innovative, progressive and socially responsible businesses in the world. They stayed true to their vision, fought for what they believed was right, and were generously rewarded.Added-value of this summary: • Save time• Understand the key concepts • Increase your business knowledgeTo learn more, read "Ben & Jerry's: The Inside Scoop" and discover an inspirational story of two entrepreneurs struggling with their young business and making it a success.
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