1. Management, Gestion et Économie d'entreprise
  2. Marketing

EAN13
9782512004592
Éditeur
POLIT BOOK SUM
Date de publication
30 janvier 2017
Collection
POLITOCAL BOOK
Nombre de pages
28
Dimensions
18 x 12 x 0,2 cm
Poids
39 g
Langue
eng

Summary: The Tipping Point, Review And Analysis Of Malcolm Gladwell's Book

Businessnews Publishing

POLIT BOOK SUM

Prix public : 9,99 €

The must-read summary of Malcolm Gladwell's book "The Tipping Point: How Little Things Can Make a Big Difference". This complete summary of "The Tipping Point" by Malcolm Gladwell, a renowned journalist and writer, outlines the author's notion of "tipping point", which is the moment when a idea reaches critical mass and suddenly grows dramatically, or 'goes viral'. This understanding of collective psychology and sales techniques is already changing the way people think about selling products and disseminating ideas. Added-value of this summary:  • Save time  • Understand how information and ideas are effectively disseminated in modern society • Expand your knowledge of business and politics To learn more, read "The Tipping Point" and discover which changes will make the difference in business or politics.
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