1. Management, Gestion et Économie d'entreprise
  2. Stratégie

EAN13
9782954619637
Éditeur
INNOVATION
Date de publication
30 septembre 2022
Nombre de pages
129
Dimensions
17 x 11 x 0,7 cm
Poids
105 g
Langue
eng

Emma - Innovation And Differentiation

Christophe Demule

INNOVATION

Prix public : 14,95 €

Emma was not supposed to be an innovator. As a single mother of the adorable Mahé and a planner in an electrical cable factory, Emma was committed to doing her job well and satisfying her customers. Her daily routine was well established, but that summer, things were about to change: the financial state of the factory did not bode well... Far from giving up, Emma understood that their only solution was to reinvent their company, to innovate, to differentiate themselves and to create value. So began a quest for innovation that was marked by several steps, during which Emma was able to rely on her family and co- workers. Between discovering the needs of electricians, designing a new solution and conducting user tests, Emma demonstrated her unfailing motivation to support the plant’s new project. In this constantly changing world, Emma does not know, Emma learns, but aren’t we all learners?
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