1. Techniques et Sciences appliquées
  2. Graphisme et image

EAN13
9783721203417
Éditeur
NIGGLI
Date de publication
17 mars 2011
Collection
NIGGLI EDITIONS
Nombre de pages
304
Dimensions
28,5 x 23,5 x 2,7 cm
Poids
1712 g
Langue
mul

Typography. Advertising. Book Design - Typografie. Reklame. Buchgestaltung, Allemand/Anglais

Max Bill

NIGGLI

Prix public : 49,00 €

<p>The book at hand offers a comprehensive view into an area of work from Max Bill that has so far received little attention: typography, advertising and book design. One discovers Max Bill as the tireless creator of highly individual types and commercial logos as well as a designer with a sense of visual humor - not exactly a common aspect of constructive design in this country.Bill pursued two opposing principles and accordingly left behind two lines in his work: a graphic one and a sculptural one. Taking Herbert Bayer's universal type as a point of departure, Bill developed two lettering schemes for the Neubühl housing development and the firm "wohnbedarf", which departed from all then-known forms. The reason for the stretched "o" in "wohnbedarf" may well have been grounded on how one perceives the text from the side; yet, behind this understanding lie formal ideas and the reductionist concept of the Bauhaus.</p>
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