1. Management, Gestion et Économie d'entreprise
  2. Management

EAN13
9783967041293
Éditeur
Die Gestalten Editions
Date de publication
17 octobre 2023
Nombre de pages
220
Dimensions
21,5 x 15 x 2 cm
Poids
403 g
Langue
eng

Wings For People And Ideas, Red Bull And Viktor Frankl’S Search For Meaning

Volker Viechtbauer

Die Gestalten Editions

Prix public : 26,00 €

"Wings for People and Ideas" ("Des ailes pour les gens et les idées") shows us how Viktor Frankl influenced Dietrich Mateschitz, the founder of Red Bull. It combines the history and philosophy of entrepreneurship into a unique and inspiring way.
From the outside, logotherapy and Red Bull seem to have little in common. Yet both worlds are based on the same principles: freedom, self-responsibility, and an unwavering creative drive. Volker Viechtbauer, long-time confidant of Dietrich Mateschitz, shows us how Frankl's humanism aligns with the Red Bull founder’s philosophy of life. With this, he not only provides insight into the culture of Red Bull, but also highlights how Frankl laid the foundation for purpose- and talent-oriented entrepreneurship and a modern working world defined by self-responsibility.
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